I wanted to create augmented reality labels for my dad's beer brewing company. I've already made one label for his original recipe called, "Hazy Frank," and I plan on creating two more labels for his other recipes. My grandfather in the middle of the label serves as the face of my dad's brewing company. For this project, I want to make him talk in each of the labels, so he is both the face and voice of the company.
I will be using Adobe After Effects to animate Frank talking. Each animation will be implemented into Zappar so they can work on phones that download the app.
My timeline will consist of testing out the tracking on a label that has already been made. Once I figure that out, I will design the two other labels in Adobe Illustrator and then animate the three of them to talk. I will also be using sound design to make each speak something different. Finally, I will upload these animations to Zappar with the tracking image and they will be ready to use.
MOODBOARD IDEAS
Here are some moodboard ideas to get a sense of what the labels will look like. I've also included images of the 19 Crimes wine labels, because they served as inspiration for this project.
FINAL PROOF
Download the Zappar app onto your phone, click on one of the labels, and hover the Zappar camera over the image for a surprise!
